Your rod is one of the most important items to get right, although it does work in combination with the rest of your fishing kit. There are lots of factors to think about when you are selecting a rod, such as the brand, material it is made from, length, durability etc. It is a good idea to do some research before buying one as this could be the most expensive part of your kit. You may think paying more will be better, but make sure that you get good value for money and get the right rod for you and the type of fishing you are doing.