Getting bait right is important as it will help to attract the fish that you want to catch. This bait is a soft feed pellet that you can use straight in the water to gain the attention of fish as well as directly on the hook as well. It is red in colour which means that it will be easily seen in the water. It can be moulded to stick on a hook or put on rigs etc as well as being combined to make a larger amount of bait. It has eight different attractants such as stimulants and taste enhancers and there is a blocker to neutralise things that repel fish such as sweat fuel and antiperspirant.